Market-Based Pricing

How the Market Works for You!

A market-based pricing model takes into consideration the competitive market for vehicles in our area. Based on a market day supply, the price for a particular vehicle might fluctuate depending on the desirability, mileage, condition, accessories or other variables. The Morehead Auto Group utilizes this pricing philosophy for marketing our pre-owned inventory on-line. We do not subscribe to a static 'book value' for a given vehicle. Instead we use the market, taking account of supply and demand, to make sure our prices are as competitive as any for our locality. It is determined by both sophisticated software programs AND our experience in the automobile business to insure that our customers receive a great value. Although it's not an exact science, most customers appreciate the no hassle/no haggle approach and extremely competitive pricing. Please contact a sales associate today by clicking the button below.